What if you could be rewarded
for

HOW IT WORKS
IN-STORE BEHAVIOR ANALYSIS TECHNOLOGY ALREADY LIVE AT :
Auchan Carrefour GAl

HOW IT WORKS

Shoppers earn rewards
Shoppers earn rewards
The shopper is rewarded with URP tokens for sharing his data with retailers. He can share the fact that he visited a point of sale, his geolocation indoor, his purchases, etc.
Token Redemption
Token Redemption
Retailers can retrieve their URP tokens by making exclusive and personalized offers based on the data the shopper decided to share with them
Data Security & Transparency
Data Security & Transparency
Universal Reward Protocol provides a blockchain-based ecosystem where shoppers regain full control of their data while enjoying personalized offers made by retailers
SHOPPERS
Earn tokens for each of your interaction with retailers
RETAILERS
Make tailored offers to their shoppers based on the data they shared

DOCUMENTS

ONE PAGER ONE PAGER
One Pager Token Metrics One Pager Token Metrics
LIGHT PAPER LIGHT PAPER
WHITE PAPER WHITE PAPER
TECHNICAL WHITE PAPER TECHNICAL WHITE PAPER
SOLUTION
Reward Smart Contract

Each reward operation will be handled by a Reward Smart Contract. Retailers can create new reward campaigns by filling the Reward Smart Contract form.

For example, retailers can reward a shopper for visiting one of their stores twice in the same week. IoT sensors can act as an oracle to certify the transaction.

Universal Digital Wallet

A digital wallet that allows shoppers to query the loyalty network for rewards and redemption contracts at any time, check the balance of their wallet in URP tokens and edit their privacy settings.

Retailers redeem tokens through personalized offers

URP tokens can be exchanged for goods and services, coupons, and improved shopper experience with all retailers in the network.

These redemption offers are tailored to match each shopper’s needs and desires using the data they chose to share with the network.

TECHNOLOGY
  • IoT sensor
    IoT sensors powered by Occi using geolocation technology, already covering more than 100,000 square meters of top retailers space, publish the data securely on the blockchain. They are deployed inside a mesh network to make setup simpler and the data capture more robust.
  • Distributed Data Storage on a hybrid blockchain architecture.
    Shoppers give consent to each data capture to guarantee data transparency. Sensitive receipt data is isolated between retailers, while navigation data is publicly available to all nodes.
  • Neural Net
    All data is fed to our deep-learning layer for further prof iling and analysis, allowing the deployment of custom redemption offers tailored to individual needs.

TEAM

Yves Benchimol
Yves Benchimol
CEO and Co-founder
MSc. Ecole Polytechnique (1st Engineering School in France) and Master in Entrepreneurship from UC Berkeley.
Previously @Jive (Leader in task management market) and @Dassault Falcon Jet
Louis Millon
Louis Millon
CTO and Co-founder
MSc. Ecole Polytechnique (1st Engineering School in France) and Master of Engineering IEOR from UC Berkeley.
Previously @Parrot and @Autolib’ (Biggest car sharing service in France)
Thomas Wolf
Thomas Wolf
COO
Former CEO France & Regional Director Europe @ Catalina marketing
World leader in digital couponing with the largest database of shopper purchase history of the world
Yohan Maurin
Yohan Maurin
Blockchain Engineer
MsC Financial Engineering with a Major in Fintech from ESILV
Raphaël Attal
Raphaël Attal
Chief Strategist
MsC. ESSEC Business School (5th Business School in Europe).
Previously @Goldman Sachs and @UBS
Nicolas Hardy
Nicolas Hardy
Tech Lead
Former Tech Lead @Smile Open Source Solutions for prestigious clients such as Total, Danone, Société Générale, Chronopost, Perenco and BeIN Sports
Tanguy de La Villegeorges
Tanguy de La Villegeorges
Data Scientist
Master in Data Science from ECE Paris.
Previously @Econocom (Major IT consulting firm) and @Auchan (World's 12th retailer)
Enguerrand Pelletier
Enguerrand Pelletier
Backend Engineer
Msc. Computer Science from Supinfo.
Previously @Datexim (Automatic detections of cancers)
Gabriel Mulko
Gabriel Mulko
Marketing Manager
Master in Management from HEC Paris (2nd Business School in Europe).
Previously @BigMamma (Restaurant chain)
Rémi Gazquez
Rémi Gazquez
Backend Engineer
Msc. Computer Science from ENSICaen and Master of advanced Cryptography and Biometry from UCBN
Previously @UTB and @Numberly
Alexandra Masse
Alexandra Masse
Community Manager
Master in Management from ESCP Europe

ADVISORS

François Poupard
François Poupard
Former Head of Innovation
@Auchan Retail
Member of the Mulliez Family (owners of Auchan group, world's 12th retailer and partner with Sun Art Retail)
Jeremy Bokobza
Jeremy Bokobza
Lead Blockchain Developer
@Stratis
Seasoned software developer with extensive knowledge of systems architecture having consulted at companies like Microsoft and Blinkbox
Ken Timsit
Ken Timsit
Managing Director
@ConsenSys
Previously partner at Boston Consulting Group and currently Managing Director of ConsenSys France, a blockchain venture production studio.
Eddy Travia
Eddy Travia
CEO and Co-founder
@Coinsilium
Pioneer investor in blockchain startups and the CEO of Coinsilium, a blockchain venture builder and investor that finances and manages the development of early-stage blockchain companies.
Samuel Baroukh
Samuel Baroukh
Head of eBusiness
@Nestlé France
Accomplished marketer expert with an extensive knowledge about the retail industry thanks to his key executive roles @Nestlé and @Procter & Gamble
Laurent El Ghaoui
Laurent El Ghaoui
Professor in EECS
@UC Berkeley
Expert in Machine Learning Former Scientific Advisor @Walmart Labs
Thibault de Vésinne-Larüe
Thibault de Vésinne-Larüe
Venture Architect
@BCG Digital Ventures
Previously @BCG Paris Founding team member of Tracr, the first industry-focused blockchain traceability platform
Deepak Gulati
Deepak Gulati
CEO and CIO
@Argentière
$5B+ Investment firm
Nilesh Jethwa
Nilesh Jethwa
CEO
@Marex Solutions
Risk Management Solutions
with a team of 10+ blockchain developers, data scientists and retail experts

ROADMAP

2015

Launch of the company

Partnership signed with Auchan, one of the world's biggest distribution groups.

Development of the Occi product.

2016

Proof of concept, first Auchan store equipped with IoT sensors.

Seed funding round from business angels.

Filed two patents on proprietary algorithms (FR1656748 and FR1654618)

FR-15-11-5-20-17-21-17-8-22

Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.

2017

Solution is market-ready.

Contract signed with Carrefour, one of the largest hypermarket chains in the world.

Contract signed with Galeries Lafayette.

Occi live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified every day.

Inception of URP Protocol.

2018

Q1:
- Token design and development
- Presentation of URP to brands and retailers
- Refinement of the protocol based on their expressed needs

Q2:
- Design of the architecture of URP protocol
- Preliminary partnerships discussions with consumer brands and retailers
- Release of the White Paper
- Mockup of the retailer interface and the shopper app

Q3:
- Release of the Technical White Paper
- Release of UX/UI of the retailer interface
- Release of UX/UI of the shopper interface
- Release of URP MVP : Smart Contract Templating and Campaign browsing
- Letters of intent from known retailers and brands
- Token Sale

Q4:
- Alpha release of URP : Proof-of-Behavior specifications
- Collaboration with first dApps
- Integration with a self-sovereign identity service (SSIS)
- Development of the shopper app
- Development of the retailer interface (Campaign Manager)
- Launch of pilots on the testnet for onboarded retailers and brands

2019

Q1:
- Integration of other dApps on the testnet
- Security testing
- Bounty campaign for beta testers
- Publication of first pilot results

Q2:
- Marketing campaign aiming at large-scale shoppers adoption
- Brand and retailers expansion
- Release on the mainnet
- Launch of the shopper app on application stores: tokens are used to reward any shopping behavior that can be certified by the dApps implementing URP

Q3:
- Deployment of URP to early adopting brands and retailers
- Other dApps join the protocol to reward all behaviors on mainnet

Q4:
- Start of international expansion in Europe and China

2020

S1:
- International expansion to North & South America
- Protocol tokenomics optimization

S2:
- URP global scale-up
- All facets of shopping behavior can now be rewarded through URP

IN COOPERATION WITH

LIVE NUMBERS
m2 of super stores equipped
0+
Total store visits recorded
0M+
Shoppers identified
0
Customized offers sent
0
Uplift conversion rate
0%

WHAT EXPERTS ARE SAYING

  • François Poupard
    François Poupard
    Former Head of Innovation @Auchan Retail
    "Thanks to Universal Reward Protocol, we will be able to truly personalize shoppers’ experience to meet their expectations. We will be able to reward consumers for sharing their data which we will use to make them offers that suit them perfectly. I have been collaborating with the founders of URP for three years and I’m convinced of their ability to build such a protocol technically and commercially, and deploy it worldwide."
  • Samuel Baroukh
    Samuel Baroukh
    Head of eBusiness @ Nestlé France
    “Retailers and Brands are interested in what shoppers are interested in. We know what already bought, but what they are really willing to pay for is data that lets us anticipate on what they want to buy tomorrow!”
  • Samuel Baroukh
    Samuel Baroukh
    Head of eBusiness @ Nestlé France
    Universal Reward Protocol has the potential to be a game changer for brands. B2B2C Brands are having real trouble getting to know and touch their consumers since they have limited means of interaction with them. URP is offering a viable solution to that long-standing problem. URP will reshuffle the cards between retailers and brands.
Join us!
Be part of the marketing revolution !
Subscribe to Newsletter